Difference Between Selling Concept And Marketing Concept Pdf

difference between selling concept and marketing concept pdf

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There are 5 marketing concepts that organizations adopt and execute.

Nature and Scope of Marketing Marketing is a systematic design of business activities for planning pricing, distributing and promoting a good or service to the target market. Business organization conduct their marketing activities under five marketing concepts. These concepts are based on the philosophy of the company to decide whether the interest is society or customers. Marketing has evolved out of these concepts. During the late 80s in the initial stages of Industrial revolution, there was no competition and producers believed in production concept which means consumer prefer inexpensive and widely available products, so major emphasis was on high production efficiency.

Chapter 1, marketing, difference between marketing & selling

Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in marketing is one of five philosophies companies use to reach customers. The others are the production concept, the product concept, the marketing concept and the societal marketing concept. The selling concept theorizes that consumers won't buy enough of a business's products or services without a massive promotional campaign and sales push behind them, according to MBASkool. This concept is used mostly in industries that create "unsought goods," which are goods that consumers usually don't consider.

When the focus is on selling, the businessman thinks that after production has been completed the task of the sales force starts. Who is the longest reigning WWE Champion of all time? Every business comes into existence to make some profit, and yes, selling plays a very important role, but marketing concentrates on the customer demands and needs which helps in increasing sales in the long run. In brief, the functions of marketing can be explained as under: A true marketing minded firm tries to create value satisfying goods and services which the consumers will want to buy. How old was queen elizabeth 2 when she became queen? The Selling Concept makes poor assumptions.

When you go through the business glossary, it is common to encounter the popular and most-searched terms like selling concept and marketing concept. The questions that fascinate interviewers, business enthusiasts, scholars and students relate to how different they are from each other. The concepts of marketing concentrate on the immediate and future needs of buyers and focus on the methods that are identified for meeting the same. The phrase buyer is king can be fitfully awarded to the modern marketing concept. On the other hand, concept selling lays stress on the needs and requirements of sellers.

Role of Selling Within the Marketing Concept

In the business glossary, you might have encountered the terms marketing concept and selling concept end number of times. Therefore, the customer is regarded as the king of the market. On the other hand, selling concept stresses on the needs of the seller and so, it is the seller who rules the market. These two are the most misconstrued however there exists a fine line of difference between marketing and selling concept, that lies in their meaning, process, activities, management, outlook and similar other factors. With this article, an attempt is made to shed light on all the substantial points that differentiate the two, take a read.

The difference between selling concept and marketing concept is a very interesting subject that has elements of history and product attributes. Marketing has been an evolving and ever changing aspect of organizational environment. This evolution has resulted in different concepts in different time periods. The popular concepts were product concept, selling concept, marketing concept and societal marketing concept. The product concept was the earliest which can be traced to late 19th century and the last of the concepts to emerge was the societal marketing concept.

Post a Comment. Skip to content. Marketing Marketing is a broad concept. In simple words, it means the process through which the goods and services move from the producer to the ultimate user of the products. Philip Kotler, the father of Marketing says Marketing is a social process by which a need is created, offered and exchanged via products goods,services or an idea Marketing is the systematic planning and implementation so that the buyers and sellers come together and a market is created. Example : Marketing starts much before and continues even after the product is sold. When a customer buys a car, the after sale services comes under marketing.

Difference between Marketing and Selling with Comparison Chart

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Difference Between Marketing and Selling Concept

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Стратмор мгновенно взвесил все варианты. Если он позволит Хейлу вывести Сьюзан из шифровалки и уехать, у него не будет никаких гарантий. Они уедут, потом остановятся где-нибудь в лесу. У него будет пистолет… От этой мысли у Стратмора свело желудок. Кто знает, что произойдет, прежде чем он решит освободить Сьюзан… если он ее вообще освободит.

Все, что я могу, - это проверить статистику, посмотреть, чем загружен ТРАНСТЕКСТ. Слава Богу, разрешено хоть. Стратмор требовал запретить всяческий доступ, но Фонтейн настоял на. - В шифровалке нет камер слежения? - удивился Бринкерхофф. - А что, - спросила она, не отрываясь от монитора, - нам с Кармен нужно укромное местечко. Бринкерхофф выдавил из себя нечто невразумительное.

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Differences between Selling concept and marketing concept

 - Чатрукьян уже, надеюсь, ушел. - Не знаю, я его не видела. - Господи Иисусе, - простонал Стратмор.

Пуля ударила в закрывающуюся дверь. Пустое пространство зала аэропорта открылось перед Беккером подобно бескрайней пустыне. Ноги несли его с такой быстротой, на какую, казалось ему, он не был способен. Когда он влетел во вращающуюся дверь, прозвучал еще один выстрел.

Сьюзан удалось протиснуть в щель плечо. Теперь ей стало удобнее толкать.


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The main focus of marketing concept is on the customer needs, but the selling concept puts greater thrust on the existing product. The marketing concept has an outside-in perspective while selling concept has an inside-out perspective. Satisfaction of consumers is the essence of the marketing concept.